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Commercial

Owns revenue, partnerships and product monetisation. Needs measurable relationships, not vanity engagement.

• A selfie is worth nothing. A fan you can reach again might be.Drive · At the European Water Polo Championship in Belgrade, a simple fan-photo activation produced unusually high published rates for clicks, wa…
• The US Open paid a record $108m. Players still want a bigger share.Deal · In 2026 the US Open raised total player compensation to $108 million, up 20% in a year. First-round losers still took home $140,000. Play…

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